Association of University Centers on Disabilities
Strong, simple & unique.

The Association of University Centers on Disabilities (AUCD) was in need a rebrand. The current communication was disjointed, non-ADA compliant and underutilizing their existing assets. MAD developed a system including a bespoke typeface, easy-to-use guidelines and bold use of color that gave this important association the confidence and clarity it deserved. In addition to being visually effective, all elements are ADA compliant. MAD also redesigned AUCD’s website in partnership with developer Modern Signal—taking a content heavy site and turning it into a clean, dynamic and functionally robust hub for its members.