The EA Journal
Tax talk turns editorial.
Launched in 2009, EA Journal is a must-read for tax professionals with the latest information on federal tax law issues, practice management, advocacy, and association governance. MAD was tasked with expanding readership by creating an elevated look for the publication that matched the quality content housed within its pages. (READ: Take something very dry and make it engaging.) We completely refreshed the print publication with conceptual, sophisticated imagery and clean, modern design direction. We also brought the journal online by designing its responsive website, eajournal.naea.org/.
WHAT WE DID
Design Strategy
Creative Direction
Art Direction
Publication Design
Website Design
before cover "Ethics" theme
after cover "Ethics" theme
website on mobile
cover design - Representation
cover design - Goodbye 2020, Hello 2021
feature intro spreads
“Amazing design. The member response & enthusiasm has exceeded expectations. More companies want to advertise with us because we have a publication that looks great.”
— Janelle Julien, Managing Editor, EA Journal
department spread
feature spread
EA Journal responsive web design