The Presbyterian Outlook
A sophisticated redesign for a progressive publication.

The Presbyterian Outlook strives to provide leaders with a trusted source of accurate reporting, insightful analysis, thought-provoking commentaries and congregational resources. MAD was approached for a magazine redesign reflecting the diverse perspectives and quality content of the publication. We established a structured yet flexible grid system, sophisticated typography, consistent styling, and detailed templates. The revamped “O” symbol was used as an abstract take on a looking glass and reflects the idea of “perspectives.”

WHAT WE DID

Design Strategy
Creative Direction
Art Direction
Publication Design
Template development